Monday, May 18, 2020

Essay Are Serial Killers Born or Made - 1560 Words

Evidence that was gathered from books such as â€Å"Inside the Minds of Mass Murderers† and â€Å"Inside the Minds of Serial Killers,† both written by Kathertine Ramsland, provide information and evidence that killers are in fact made, not born. Some of the reasons that people believe that killers are made and not born are due to research by many psychiatrists on serial killers and mass murderers who are on death roe that have committed some of the most heinous crimes. One argument is that there is a set of factors that make people kill which are neurologic damage, abuse, and paranoid thinking (Pincus, Base Instincts). Another argument that follows the same guidelines was perceived from examining the many murders and serial killings in American†¦show more content†¦The same psychiatrist, Johnathan H. Pincus examined 14 other death row inmates who had murdered when they were under the age of 18 and realized that they all had the same factors of neurologic damage , abuse, and paranoid thinking (Pincus, 29). A study done by Lisa Marshall and David Cooke shows the differences between the childhoods of psychopath criminals and non-psychopath criminals. They used the Psychopathy Checklist-Revised and the Childhood Experience of Care and Abuse to show how much the environment your surrounded with as a child can affect your adult life. Not only did they study the results of familial childhood factors such as neglect, physical abuse, and psychological abuse but they also looked into societal factors such as negative school experience and negative school performance. Results showed that â€Å"Inadequate or incompetent parenting leads to insecure attachment bonding that forecasts low levels of empathy, compliance, cooperation and self control.† (Lykken,199). The most obvious differences in the childhoods of psychopath criminals and non-psychopath criminals were in parental discipline, parental neglect, and negative school performance. (Marshal l and Cooke, The Childhood experiences of psychopaths). Another environmental factor that shouldShow MoreRelatedSerial Killers, Are They Born or Made?3551 Words   |  15 PagesResearch paper Serial Killers: Are They Born or Made? There are many theories as to why people become serial killers. Almost all of these concepts are associated with the Nature vs. Nurture theory. Are serial killers born with the need to kill, or is it something that they learn to long for as they grew up? Many believe that the nurture theory is the likely concept to believe; that serial killers are created from bad childhood experiences including being abused by their parents, or molested at anRead MoreAre Serial Killers Born Or Made?1885 Words   |  8 PagesAre Serial Killers Born or Made? Are serial killers determined by nature or nurture – are they born? Or are they made? It is hypothesized that serial killers are made by the environment that they grow up in but that they all have a predisposition to sociopathic tendencies. This research paper aims to provide support for previous studies about the extent to which nature and nurture influence and determine the likelihood of a person becoming a serial killer. The term serial killer, as defined by RobertRead MoreSerial Killers: Are They Born Or Made?. There Are Multiple1230 Words   |  5 PagesSerial Killers: Are They Born or Made? There are multiple theories as to why or how a person can become a serial killer. A serial killer can be a person who murders at least three or more people over a long period of time (Ramsland). Are serial killers born with the need to kill or is it a result of a horrific childhood? These two concepts are associated with the nature vs. nurture theory. â€Å"People on the side of nurture are of the opinion that our environment determines who a person is and becomes†Read MoreSerial Killers1314 Words   |  6 Pages like serial killers, and what drives them to do what they do. Many scientists are still researching whether or not if serial killers are driven by the way they were raised or if it is a part of their genes. This literature review will analyze what people think about the nature versus nurture debate. It will talk about the nature side and the nurture side of the debate. What is a serial killer? Eric Hickey (2012) in â€Å"Serial Killers: Defining Serial Murder† defines what a serial killer is exactlyRead MoreA Serial Killers Characteristics Begin at Childhood800 Words   |  3 PagesChildhood Characteristic of Serial killers The basic definition of Serial Killers are that it is a group of people who’s work is just to kill, kill and kill innocent people over a longer period of time without being wedged or bunged. They are not like mass murderers, who may kill many people at one time - majority of the time because of circumstantial behavior. Serial Killers are completely a different from traditional or mass murderers they always make a proper plan and they are very specificRead MoreSerial Killer And Serial Killers Essay1171 Words   |  5 PagesAmerica has some of the most infamous serial killers who marked history, serial killers who once didn’t even think to harm any human being. Many people grow up differently from others, some people grow up in a safe environment surrounded with caring people and others grow up in a completely different environment being missed treated by others, therefore are serial killers made or born? A serial killer is defined as â€Å"a person who commits more than three murders over a period that spans more thanRead MoreWhat Makes A Person A Serial Killer? Essay1591 Words   |  7 PagesWhat makes a person a Serial Killer?How are serial killers caused? Serial Killers are people who kill at least 3 people in separate events with a very little cooling off period between each kill. The kills are performed in a unique fashion and the the serial killer has something that they are known for called a signature.Serial Killers are frightening psychopaths because they don t show human emotions-empathy, conscience, or remorse.What makes a serial killer different then regular peopleRead More Serial Killers: Monsters or Mentally Ill Essay1571 Words   |  7 Pages Studies show that traits of a serial killer can be seen in a person at a very young age. Most warning signs go unnoticed which is why the growth of the killer continues. A thing such as animal cruelty is one of man y clues inside the growth of a serial killers mind â€Å"They often start out their careers by maiming, harming, and torturing small animals.† â€Å"In extreme cases, they have been known to spend hours inflicting a slow death on animals...this is a form of control that allows them the power toRead MoreSilence of the Lambs and Mr. Brooks Essay718 Words   |  3 Pages1 Juan Luna Park University Serial Killers as Heroes in Popular Culture LE 300J Ms. Silvia Kofler November 2, 2012 Unit 2: Week 2 - Reader Response - Assignment 1 A serial killer could be dining, sitting, or even living next to you at this very moment. Most killers offer little to no obvious clues that will lead anyone to detect their often secretive, undercover actions. I ask myself, â€Å"How can we be so naive to these types of people?† Serial killers amongst us are often well educatedRead MoreThe Minds Of Serial Killers1147 Words   |  5 Pagesdark mind of Jeffrey Dahmer, he murdered not in hatred, vengeance, or financial enrichment but on pure impulse and lust. Forensic psychoanalysts have picked apart the minds of serial killers to find answers as to what causes them to carry out such perverse acts. Many believe it is impervious for an innocent adolescent to be born with the capability to commit a heinous act suchlike murder. But how could we depraved humanity so much as to turn an innocent child into a homicidal lunatic? This theory has

Friday, May 15, 2020

Querer Conjugation in Spanish, Translation, Examples

The Spanish verb querer is a common verb that means to want, to wish, to love or to like, and its conjugation is highly irregular. Both its stem and endings often depart from the norm in unpredictable ways. This article includes querer conjugations in the present, past, conditional and future indicative, the present and past subjunctive, the imperative, and other verb forms. There are only three verbs that are conjugated in the same way as querer, and all three are derived from it: bienquerer (to like or be fond of), desquerer (to cease wanting or loving) and malquerer (to dislike). None of them are particularly common. Using the Verb Querer The verb querer can be translated to English in several different ways. The most common meaning is to want or to wish, as in El nià ±o quiere muchos regalos para su cumpleaà ±os (The boy wants a lot of presents for his birthday), or Ella quiere que todos los nià ±os sean felices (She wishes for all children to be happy). When used with people (or pets), the verb querer can also mean to love. Although the verb amar means to love, it is often used in more profound or romantic relationships. You can use the verb querer as in Quiero mucho a mi mejor amigo (I really love my best friend) or La nià ±a quiere a sus maestros (The girl loves her teachers). In the last example, querer has a connotation of to appreciate more than to love. Also, notice that when used in this way with people or pets, the personal a is always used before the direct object. Querer Present Indicative In the present indicative tense, the verb querer is stem-changing. This means that the e in the stem of the verb changes to ie when part of a stressed syllable. Yo quiero I want Yo quiero viajar a Espaà ±a. Tà º quieres You want Tà º quieres un carro nuevo. Usted/à ©l/ella quiere You/he/she wants Ella quiere a sus amigos. Nosotros queremos We want Nosotros queremos tener paz en el mundo. Vosotros querà ©is You want Vosotros querà ©is aprender italiano. Ustedes/ellos/ellas quieren You/they want Ellos quieren mucho a sus mascotas. Querer Preterite Indicative In the preterite tense, querer is irregular, since the stem changes to quis-. The preterite is used to talk about completed actions in the past. When using the verb querer in the preterite, it has the meaning of something that someone wanted but did not obtain. For example, Quise ir a la fiesta means I wanted to go to the party but I ended up not being able to go. Yo quise I wanted Yo quiseviajar a Espaà ±a. Tà º quisiste You wanted Tà º quisisteun carro nuevo. Usted/à ©l/ella quiso You/he/she wanted Ella quisoa sus amigos. Nosotros quisimos We wanted Nosotros quisimos tenerpaz en el mundo. Vosotros quisisteis You wanted Vosotros quisisteisaprender italiano. Ustedes/ellos/ellas quisieron You/they wanted Ellos quisieron mucho a sus mascotas. Querer Imperfect Indicative The imperfect tense conjugation of querer is regular. You start with the stem quer- and add the imperfect ending for -er verbs (à ­a, à ­as, à ­a, à ­amos, à ­ais, à ­an). In the imperfect tense the verb querer usually means wanted, but can also be translated as was wanting or used to want. The imperfect is used to talk about ongoing actions in the past. With the verb querer it means that someone wanted something, but we dont know if they obtained it or not. Yo querà ­a I used to want Yo querà ­aviajar a Espaà ±a. Tà º querà ­as You used to want Tà º querà ­as un carro nuevo. Usted/à ©l/ella querà ­a You/he/she used to want Ella querà ­a a sus amigos. Nosotros querà ­amos We used to want Nosotros querà ­amos tener paz en el mundo. Vosotros querà ­ais You used to want Vosotros querà ­ais aprender italiano. Ustedes/ellos/ellas querà ­an You/they used to want Ellos querà ­an a sus mascotas. Querer Future Indicative To conjugate the future tense you start with the infinitive (querer) and add the future tense endings (à ©, à ¡s, à ¡, emos, à ¡is, à ¡n). However, the verb querer is irregular because there is an extra r in the stem, so it ends up being querr-. Yo querrà © I will want Yo querrà © viajar a Espaà ±a. Tà º querrà ¡s Youwill want Tà º querrà ¡s un carro nuevo. Usted/à ©l/ella querrà ¡ You/he/shewill want Ella querrà ¡a sus amigos. Nosotros querremos Wewill want Nosotros querremostener paz en el mundo. Vosotros querrà ©is Youwill want Vosotros querrà ©is aprender italiano. Ustedes/ellos/ellas querrà ¡n You/theywill want Ellos querrà ¡n a sus mascotas. Querer PeriphrasticFuture Indicative The periphrastic future is formed with the present indicative conjugation of the verb ir (to go), the preposition a, and the infinitive querer. Yo voy a querer I am going to want Yo voy a querer viajar a Espaà ±a. Tà º vasa querer You aregoing to want Tà º vasa querer un carro nuevo. Usted/à ©l/ella vaa querer You/he/shegoing to want Ella vaa querer a sus amigos. Nosotros vamosa querer We aregoing to want Nosotros vamos a querer tener paz en el mundo. Vosotros vaisa querer You aregoing to want Vosotros vaisa querer aprender italiano. Ustedes/ellos/ellas vana querer You/they aregoing to want Ellos vana querer mucho a sus mascotas. Querer Present Progressive/Gerund Form The gerund  or present participle for the verb querer is formed regularly, by starting with stem of the verb quer- and the ending the ending -iendo (for -er and -ir verbs). The present participle can be used to form progressive tenses like the present progressive, which usually requires the auxiliary verb estar. However, it is rare to use the verb querer in progressive tenses, since to want already implies an ongoing action. Therefore, it sounds redundant to say està ¡ queriendo (is wanting) and it is simpler to say quiere (wants). The form queriendo is more commonly used as an adverb, as in Queriendo ayudar, hicimos un gran esfuerzo (Wanting to help, we made a great effort). Present Progressive ofQuerer està ¡ queriendo She is wanting Ella està ¡ queriendo a sus amigos. Querer Past Participle The past participle is formed with the stem quer- plus the ending -ido. It can be used to form perfect tenses, such as the present perfect. The present perfect is formed with the auxiliary verb haber and the past participle querido. Present Perfect ofQuerer ha querido She has wanted Ella ha querido a sus amigos. Querer Conditional Indicative The conditional tense is usually translated to English as would verb. Similar to the future tense, it is conjugated by starting with the infinitive form. However, just like in the future tense, the verb querer is irregular because it has an extra r, so it uses the stem querr-. Yo querrà ­a I would want Yo querrà ­a viajar a Espaà ±a si no me diera miedo viajar en avià ³n. Tà º querrà ­as Youwould want Tà º querrà ­as un carro nuevo, pero està ¡n muy caros. Usted/à ©l/ella querrà ­a You/he/shewould want Ella querrà ­a a sus amigos si fueran mà ¡s amables. Nosotros querrà ­amos Wewould want Nosotros querrà ­amostener paz en el mundo, pero sabemos que es muy difà ­cil. Vosotros querrà ­ais Youwould want Vosotros querrà ­ais aprender italiano, pero preferisteis aprender francà ©s. Ustedes/ellos/ellas querrà ­an You/theywould want Ellos querrà ­an mucho a sus mascotas si se portaran mejor. Querer Present Subjunctive The present subjunctive is used for subjective situations like desires, doubts and recommendations. It is formed starting with the first person singular present indicative conjugation (yo). It is also stem-changing (e to ie) when the e falls on the stressed syllable. Que yo quiera That I want El agente de viajes espera que yo quiera viajar a Espaà ±a. Que tà º quieras That you want El vendedor espera que tà º quieras un carro nuevo. Que usted/à ©l/ella quiera That you/he/she want Mamà ¡ espera que ella quiera a sus amigos. Que nosotros queramos That we want Los diplomà ¡ticos esperan que nosotros queramos tener paz en el mundo. Que vosotros querà ¡is That you want El maestro espera que vosotros querà ¡is aprender italiano. Que ustedes/ellos/ellas quieran That you/they want Papà ¡ espera que ellos quieran mucho a sus mascotas. Querer Imperfect Subjunctive There are two options for conjugating the imperfect subjunctive. Option 1 Que yo quisiera That I wanted La agente de viajes esperaba que yo quisiera viajar a Espaà ±a. Que tà º quisieras That you wanted El vendedor esperaba que tà º quisieras un carro nuevo. Que usted/à ©l/ella quisiera That you/he/she wanted Mamà ¡ esperaba que ella quisiera a sus amigos. Que nosotros quisià ©ramos That we wanted Los diplomà ¡ticos esperaban que nosotros quisià ©ramos tener paz en el mundo. Que vosotros quisierais That you wanted El maestro esperaba que vosotros quisierais aprender italiano. Que ustedes/ellos/ellas quisieran That you/they wanted Papà ¡ esperaba que ellos quisieran mucho a sus mascotas. Option 2 Que yo quisiese That I wanted La agente de viajes esperaba que yo quisiese viajar a Espaà ±a. Que tà º quisieses That you wanted El vendedor esperaba que tà º quisieses un carro nuevo. Que usted/à ©l/ella quisiese That you/he/she wanted Mamà ¡ esperaba que ella quisiese a sus amigos. Que nosotros quisià ©semos That we wanted Los diplomà ¡ticos esperaban que nosotros quisià ©semos tener paz en el mundo. Que vosotros quisieseis That you wanted El maestro esperaba que vosotros quisieseis aprender italiano. Que ustedes/ellos/ellas quisiesen That you/they wanted El papà ¡ esperaba que ellos quisiesen mucho a sus mascotas. Querer Imperative The imperative mood is used to give orders or commands. It is not common to use commands with the verb querer, because usually you dont tell people to want something. However, it is possible that you would tell someone to love someone else, which is one of the meanings of the verb querer. Therefore, the examples below were changed to show more realistic situations of querer in the imperative. Positive Commands Tà º quiere Love!  ¡Quiere a tus amigos! Usted quiera Love!  ¡Quiera a su madre! Nosotros queramos Let's love!  ¡Queramos a nuestros hermanos! Vosotros quered Love!  ¡Quered a vuestra familia! Ustedes quieran Love!  ¡Quieran a sus padres! Negative Commands Tà º no quieras Don't love!  ¡No quieras a tus amigos! Usted no quiera Don't love!  ¡No quiera a su madre! Nosotros no queramos Let's not love!  ¡No queramos a nuestros hermanos! Vosotros no querà ¡is Don't love!  ¡No querà ¡is a vuestra familia! Ustedes no quieran Don't love!  ¡No quieran a sus padres!

Wednesday, May 6, 2020

A Simple Life Is A Happy Life - 896 Words

A Simple Life is a Happy Life In Henry David Thoreau’s â€Å"Where I Lived, and What I Lived For,† from Walden, the narrator writes about his journey to go live in the woods for two years to learn everything nature has to offer. He encourages readers to follow their own path and live a life of simplicity. Too often people believe that the more materialistic things they have, the better life they will live. Everyone is so caught up in their possessions, that they do not take the time to fully let the place where they will live captivate them. One should not only be fully drawn to the place where they spend all of our time, but it should leave them filled with joy and positive outlooks on life. He encourages people to give up all but the necessities and find that they were never living before because they were so bounded by all the things of the world. Thoreau argues that a life of simplicity teaches one more about themselves and drives their spirituality more than one co uld imagine. We see this theme of â€Å"living simply† reoccur throughout the story. Thoreau proposes that a simple life surrounded by natural creation is a spiritual journey in itself. He refers to himself as a surveyor and explains that before one should buy a place to live, they have to really explore the place they are planning to invest in. The closest he comes to actually buying a place was at Hollowell Place, until theShow MoreRelatedLiving A Happy And Simple Life761 Words   |  4 PagesDo you think it is possible to live a happy and simple life? It is more than certainly possible to live a life of bliss, even in a world with today’s chaotic means. You do not need to be rich in order to live a luxurious life, you could be the poorest person in the world but also the happiest. Social media is also a very big aspect for humanity when it comes to happiness. As stated in the introduction, you can be the poorest person in the world, yet happier than the richest person. A statement fromRead MoreHappiness And Happiness Essay : The Secret Of Happiness851 Words   |  4 Pagesâ€Å"The secret of being happy is accepting where you are in life and making the most out of everyday,† says a well-known and important quote. In life, people are often told to spend the majority of their time studying and trying to be successful, but what can money or knowing the answer to a hard math equation really do for happiness? Everyone wants happiness in life, but how do people actually achieve this? In order to obtain happiness, one must enjoy the simple things in life, understand what reallyRead MoreEssay about The Happiness Project Analysis1000 Words   |  4 Pages Additionally, more than a word, â€Å"happiness† is what we really need and always seek in life. However, finding and understanding deeply its meaning is not easy. The online d ictionary, â€Å"† defines, â€Å"Happiness is a sense of well-being, joy, or contentment. When people are successful, or safe, or lucky, they feel happiness.† Thus, we always wonder if we are happy or how could we be happier in our life. Happiness, therefore, becomes a goal for everybody. Everyone has their own way to findRead MoreDefining Happiness Is Hard For Some People846 Words   |  4 PagesDefining happiness is hard for some people. Often times, people ask themselves the question â€Å"What does it mean to be happy?† Many people find themselves asking this question throughout their lifetime, but only a handful of people find the happiness they desire. For example, too many people in our society strive to become better than everyone else, instead of finding happiness in what they already have. This means that happiness is not something materialistic, but is instead found through intrinsicRead MoreIn The Pursuit of Happiness578 Words   |  3 PagesIndividuals try to find happiness, but like water or air, it is hard to clench in your hands. 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In these six scenarios Atwood uses satire to emphasize how interchangeable and simple each couples life is. In this story Atwood uses character, style, and point of view to chastise the desire for the everyday common life and the concern for only the â€Å"whats† in life and not â€Å"howRead MoreA Life Of Tranquility : The One For Me?1267 Words   |  6 PagesA life of Tranquility: The One for Me? I. Introduction In opposition to hedonism, some philosophers have argued that the most pleasant life is a life of tranquility. Whereas hedonism is highlighted by being pleasure driven; the tranquil lifestyle is driven by maintaining a static pleasure. With this in mind it becomes clear that one way to evaluate how philosophers argued if a tranquil life was the most pleasant life would be to compare the two. Three aspects that can be evaluated are the fact that

Generalized Anxiety Disorder (Gad) Is Characterised By

Generalized Anxiety Disorder (GAD) is characterised by exaggerated and excessive anxiety and worry concerning everyday life events (Roemer, Orsillo, Barlow, 2002, as cited in Treanor, Erisman, Salter-Pedneault, Roemer, Orsillo, 2010). This can include; work, family, money and many other factors. Approximately 2% of the population is affected by GAD (Stapinski, Abbott, Rapee, 2010, as cited in Burton, Westen Kowalski, 2015). GAD majorly affects the way people think, which can also result in physical symptoms. Patients can exhibit a broad range of symptoms, including; insomnia, fatigue, headaches, nausea, sweating, irritability and so on (Sansgiry Sail, 2006). There are many different methods employed for the treatment of GAD.†¦show more content†¦For some patients suffering from GAD, results can be seen even before 12 weeks. Treatment methods characteristically include reading about the problem and keeping records amid appointments, in addition to completing assignm ents in the home (Mitte, 2005). Mitte (2005) relied on many aspects to determine the effectiveness of CBT over Pharmacotherapy, gathering 65 control studies. The durability of the outcomes was a key fact that the research relied on to make a conclusion concerning the effectiveness of CBT. Mitte (2005) suggested that the outcomes of using CBT were long lasting, compared to the use of medication. However, in a study conducted by Rynn, Russell, Erickson, Detke, Ball, Dinkel, Rickels, Raskin (2006) found that Pharmacotherapy was, in fact, an effective method of treatment for GAD patients. Patients who received the drug treatment over the placebo reported a dramatic reduction GAD symptom severity and maintenance (Rynn et al., 2006). Unlike ACT which takes close to three months (Avdagic, Morrissey Boschen, 2014) and ERT around five months (Mennin, Fresco, Ritter Heimberg 2015), CBT results can be visible between 12-16 weeks. However, this could be a disadvantage, due to the short time which patients are exposed t o treatment and the chance of symptoms reoccurring. Although evidence exists of success using CBT for emotional disorders like GAD, (Mitte, 2005), Mennin (2014) noted a sizeable subgroup of patients failing to showShow MoreRelatedCognitive Behavioral Therapy ( Cbt ) Essay1522 Words   |  7 Pagesthe treatment of anxiety disorders (Otte, 2013). Anxiety disorders are the most prevalent class of mental disorders with a lifetime prevalence rate of 28.8% respectively (Hofmann Smits, 2008). Anxiety is a negative mood state characterised by bodily symptoms of tension and apprehension about the future (Barlow Durand, 2015). Although anxiety is a normal and often beneficial human function for survival; the defining characteristic between healthy anxiety and an anxiety disorder is established byRead MoreGeneralized Anxiety Disorder ( Gad )1782 Words   |  8 PagesGeneralized Anxiety Disorder (GAD) is a mental disorder marked by extreme anxiety and worry (apprehensive expectation) over a period of at least 6 months. It is accompanied by at least three of these six somatic or psychological symptoms: feeling on edge, fatigue, problems with concentration, feeling irritable, physical tension, and problems with sleep. Allgulander2012 GAD pervasive cogn dysfunction w/focus on threat and risk tow indiv/family Tension worry muscle pain sleep dist irritability PsychRead MoreInterpersonal Behaviour Therapy for Generalized Anxiety Disorders3432 Words   |  14 Pagestreatment of Generalized Anxiety Disorder The World Health Organization (2007) reported 14% of all people aged 16 to 85 years experienced a form of anxiety disorder. In Australia alone, 2.3 million Australian was diagnosed with 12-month anxiety disorder and the annual cost of anxiety disorders and other mental illness was estimated at 20 billion dollars (Australian Bureau of Statistics, 2008). Given its prevalence, development for an effective psychotherapy treatment for anxiety disorder is imperativeRead MoreCbt Essay5238 Words   |  21 PagesAn Introduction to Cognitive Behavioural Therapy: A Case Study Focusing on a Patient with Generalised Anxiety Disorder. This essay will provide an understanding of the principles of Cognitive Behaviour Therapy and its application to a case study of someone who has mild to moderate health problems. It aims to critically evaluate the principles and philosophy that underpin cognitive behaviour theory, whist demonstrating an understanding of fundamental cognitive behavioural strategies, and finally

Shrewbury Business and Matketing Plan

Question: Discuss about the Shrewbury Business and Matketing Plan. Answer: Introduction: Background analysis of a business plan can also be the analysis of the current situation of the business and the market. Dillerup Stoi (2006) defines market analysis as the study that identifies the attractiveness and the changing nature of the specific market within an area. It involves the performance of SWOT (strengths, weaknesses, opportunities and threats) analysis to identify the current situation of the market. It is the most important part of the business plan as it sets foundation through which all other components will follow in the entire plan. It helps to clearly identify what is happening in the market at the particular time. One should only include only that information that is considered important and relevant to the product or service to be offered. Churchill (2014) identifies three important that should be considered when performing the background analysis. First is the study of the current situation. The information necessary should be that which can hinder the success of the marketing activity like information about the competitors, whether the market is growing or declining or declining and in case there is room for innovation. Over the past years, Shrewsbury has been the center of many conflicts especially between Welsh and English. This has made its neighbors like Bayston Hill to prosper at the expense of Shrewsbury due to political instability. In 2009, town council of Shrewsbury was formed to stabilize as a way of stabilizing the town. Churchill (2014) adds that while performing the background analysis, it is important that the target group is identified; the demographics, psychographics, the market size and scope as well as their buying behavior and identified needs. This helps in deciding where the company will be built, the quantity to produce, and the compelling product to be provided. Shrewsbury has a population of about 100,000 which is a good number to start a business. A large metropolitan village, Battlefield covered by the parish of Shrewsbury has a large population of different groups of people. As a result, starting a business in Shrewsbury is a great opportunity for investors as the market is guaranteed and the climate is also favorable. Last but not least, an overview of the competitors has to be carried out and ensure a thorough understanding of them is known. The important aspects to be considered here include the position that the competitions hold in the market, their performance in the last years, their strengths and weaknesses which may influence your opportunities and bring threats to your business, their size, marketing communication activities and the distribution channel they have adopted. (Churchill, 2014). With more students coming to Shrewsbury, competition has been on the rise especially raising competitors like the Buttermarket situated in Shropshire which offer entertainment. Shrewsbury owns one of the largest horticultural sales in England and has a population of about 72,000 people (Destination Guide for Shrewsbury, 2007). This has however been increasing with the increasing number of students and birth rate. Competition is expected in all business but this cannot stop any investor. With the favorable climate of 76 to 100 centimeters average rainfall, horticultural farming is likely to grow even better. Customers are also expected to grow in number which means potential profit for any new investor. The competition is also not very stiff as most investors have not realized the opportunities yet. Marketing objectives Business Dictionary (2016) defines marketing objectives as the strategies or goals that a business set aside during its goods and services promotion to acting like a guideline of what should be met within a set period. The objectives should be SMART. This means they should be specific or accurate, measurable, achievable, realistic in nature and timely. The goals should not be underestimated or overestimated (Bogue, 2013). This study comes up with some of the marketing objectives that can be applied in Shrewsbury to help in building a healthy business. The first objective a business can consider is improving the products awareness (Kaho, 2016). It is important that the interest of an existing product is recovered for there are some customers who may have become ignorant of buying a product since little is said about the product. As a way of increasing awareness, the business will do advertisements in local and national televisions. This information will also be provided in the websites so it can be known globally. There will also be billboards and posters across the town and free samples will be given to interested customers including after sale services are to be offered like home delivery. Another important objective that a marketer should consider is acquiring new customers. When the customers are acquired quickly, they are most likely to influence other customers to purchase the product offered (Johnson, 2016). At the moment, mostly the original residents of Shrewsbury are aware of the horticultural market. This business will visit the University Centre Shrewsbury; convince the new students as well as continuing students. It has been realized that many students are joining the institution bringing the opportunity of acquiring new customers. They will then be provided with fliers containing the business details including the website where all the additional information can be generated. Besides, marketers can have the objective to improve stakeholders relations. The main reason why a business succeeds is that of its stakeholders. The marketers should, therefore, come up with strategies that will ensure that the stakeholders remain committed no matter how the situation may be. In Shrewsbury case, the marketers should ensure the farmers continue planting the flowers. They can even promote them by providing fertilizers for the flowers to improve yield and reducing the tax rate. Lastly is managing the brand. As Kaho (2016) suggests, marketers should maintain in the public mind their brand. The public should not reach a point where they are unable to differentiate between the products with those of the competitors. The major competitors identified are the Battlefield which offers entertainment. With the students being the major customers, this business will ensure they are convinced beyond reasonable doubt that flowers as opposed to entertainment are the best ways to make up for broken relationships, for example. The business will provide these products in strategic places like the university Centre gate. Marketing objectives are important aspect of a marketing plan and should, therefore, be considered with keenness. Without proper goals, the business may not succeed and therefore in case one is not able to come up with SMART objectives then an expert should be consulted for non-specific, immeasurable, non-achievable, unrealistic and untimely objectives will automatically make the business fall (Mckinney, 2016). The above objectives have already been tested and proved SMART. Defining the customer A customer according to the Business Dictionary (2016) is a person who acquires goods and services from the seller or supplier and has the freedom to decide between the available goods and sellers. Some business agencies focus on a mass market while others segment their market to come up with a specific target group. These are group of consumers that a business has set aside to focus its marketing strategies and all their (Kurtz, 2010). For the case of Shrewsbury, it is appropriate that the mass market approach will be the most appropriate. This is a strategy where a firm reaches the entire market as opposed to a specific target market (Business Dictionary, 2016). Most residents in Shrewsbury have reached the dating age while others are married and therefore they require horticultural products in one way or another. For this reason, it is unnecessary to segment the customers into a smaller niche. A persuasive marketing strategy is what should be adopted to ensure that all the potential and existing customers are convinced the products offered are the best (Lane et al. 2013). The business already has an idea of a persuasive advertising which will be aimed at convincing customers, mostly students, that broken relationship can be mended by a red rose flower. The business will also provide flower pots for free as an after sale service just as a way of persuading them to purchase your product. Mass market is also the most appropriate for most people in Shrewsbury own a television. This will, therefore, enable you to reach as many people as possible with the shotgun method (McDaniel et al. 2008). As a way of doing this, the business will have its own website where all its activities will be provided. The website will have a worldwide reach which will help increase the number of customers. Lastly, since the competition for horticultural products is high, with the mass market, a guerrilla marketing can be done where the customers are involved in branding the product (Bigat, 2012). A brand name will be generated and no product is to be sold without the brand name. While dealing with the customers, marketers should know to differentiate the internal customers from the external. Internal customers are directly involved with the business and may be internal to the organization such as the stakeholders, employees, and creditors (Blythe, 2008). External customers are not directly involved, for example, the government. The Shrewsbury town council will form the part of the external customers since the business will be paying tax to it. In conclusion, since the audience is large, there is a high probability of getting more customers than when the market is segmented into smaller niches. In the event that one or few customers withdraw from the market, there will still be others remaining to purchase the products. This plan is therefore appropriate as it will serve both the local customers and the international customers like tourists. References Bigat E.C (2012). Guerrilla Advertisement and Marketing. Social and Behavioral Sciences Blythe, Jim (2008). Essentials of Marketing. Pearson Education. Bogue R. (2013). Use S.M.A.R.T goals to launch management by objectives plan. TechRepublic Business dictionary (2016) (online) retrieved from Churchill Z. (2014). Understanding the situation you are in with a background analysis. (online) available Destination guide for Shrewsbury (2007) Dillerup R. and Stoi, R. (2006). Unternehmensfhrung. Mnchen: Vahlen Johnson S. 2016. Objectives in Marketing a New Product. (online). Available www.smallbusiness, retrieved on September 24, 2016 Kaho M. (2016). Examples of Marketing Objectives. (online). Available www.smallbusiness, retrieved on September 24, 2016 Kurtz D. (2010). Contemporary Marketing Mason. South-Western Cengage Learning Lane R., Miller A.N., Brown C and Vilar N. (2013). An Examination of the Narative Persuasion with Epilogue through the lens of the Elaboration Likelihood Model. Communication Quarterly McDaniel C, Hair J and Lamb Charles (2008). Essentials of Marketing. P 224 Mckinney P. (2016). What Are Marketing Objectives? - Examples Overview. (Online) Available retrieved on September 24, 2016

Tuesday, May 5, 2020

Adolescent Simulated Gambling via Digital

Question: Discuss about the Adolescent Simulated Gambling via Digital. Answer: Introduction: Alan Stokess article RSL must back pokies reform is based on the discussion related to the problem of gambling and the need to reform gambling limits in order to protect gamblers from destroying themselves and their families. The article was published in the Australian Financial Review after RFL was under the banner for pokies reform (Stokes 2017). Hence, the author argues against the action of the RSL clubs as its offer related to poker machines and gambling is destroying the lives of the vulnerable people. The authors way of conveying RSLs immoral action reflects ethos and pathos towards the issues of gambling for community. The critical analysis of the discussion helps to identify the strong argument raised by the author and identify any weakness in his point of argument. Stokes (2017) opens his discussion by explaining the prevalence of Management gambling culture due to the domination of poker machines in various RSL and services club in Australia. He affirms that excessive gambling is readily accepted in these clubs and he sets the tone for the rest of the article by raising the argument that moral authority of poker machine reform is questionable. The authors argument is indeed right because poker machine gambling has increased in Australia and regressive nature of gambling has a negative social effect on community lifestyle. It is creating space for addictive engagement (Adams and Wiles, 2017). In the article, the author also offers a criticism of pokie-rich RSL services and their poker machine reforms. Stokes (2017) highlights the history regarding the evolution of RSL and other service clubs. RSL clubs, the non-profit entity used their funds and surpluses gained from pokies to fund community causes. This explanation of the author is a strong point of argument regarding the morality of the actions and reflects the pathos of the argument. This is because the goal of the organization is for a good cause, however they are delivering welfare and social support on the cost of gambling. Providing people access to unlimited use of poker machine is in itself a negative pursuits which can cause more harm and damage to gamblers than benefits. RSL branches should have depended on the service people, peacekeepers and volunteer medical support staffs, however they are prospering on the basis of poker machines and gamblers. The intention and rational of the author for criticism is understood from the statement that RSL should now avail the opportunity to support Shergold reforms. This reflects and point out where the author wants his argument to go and culminate (Stokes 2017. This is a strong point of argument to correct RSLs immoral action because Shergold reform is an effective tool to set limits on gambling and using the poker machine. The Shergold reform offers mandatory precommitment of gambling limits for each players, displaying warning signs at the clue and setting ATM withdrawal limits at the poker clubs. Apart from reducing risk to gamblers, this reforms has financial benefits for clubs too as they will not have to worry about higher tax and stricter regulation for poker machine gambling then (Donaldson et al. 2016). The tone in which the author present this points shows that he is directly recommending a pathway to improve the situation. Although the pokies reform has benefits for clubs, however the author has considered the other side of the argument too. For instance, he points out clubs Australia report that this reform might disrupt the monetary flow from clubs to community groups and might have an impact on social support services. However, the author is prompt to offer suggestion to reduce this risk too. Stokes (2017) indicates the role of federal government in improving the situation. However, one weak point of this discussion he did not mentioned how exactly then can do it. It could be done by means of improving the condition of those working within the club and local communities, which they support. Finding new community-friendly revenue source might also help RSL to decrease their reliance of pokies and gamblers (Stokes 2017). From the critical analysis of the Alan Stokes article, the main point of Management discussion is clearly understood which is impact of RSLs poker machines pursuits on community. This indicates that RSL clubs are engaging gamblers in poker machines in the name of social welfare. The authors support is towards poker reforms so that club revenue is not reduced and protection is given to gamblers and their families too. Therefore, in order to respect the Anzac tradition, it is necessary for RSL clubs to respons to the call of the volunteer and support them in implementing harm minimizing reform against gambling addiction. Reference Adams, P.J. and Wiles, J., 2017. Gambling machine annexes as enabling spaces for addictive engagement.Health Place,43, pp.1-7. Donaldson, P., Rockloff, M.J., Browne, M., Sorenson, C.M., Langham, E. and Li, E., 2016. Attitudes towards gambling and gambling reform in Australia.Journal of Gambling Studies,32(1), pp.243-259. King, D.L., Delfabbro, P.H., Kaptsis, D. and Zwaans, T., 2014. Adolescent simulated gambling via digital Management and social media: An emerging problem.Computers in Human Behavior,31, pp.305-313. Stokes, A. 2017.Fight pokies misery in RSL club wars. [online] The Sydney Morning Herald. Available at: [Accessed 6 May 2017]. Stokes, A. 2017.RSL must back pokies reform. [online] Available at: [Accessed 6 May 2017].